The Ultimate Image Size Cheat Sheet for Amazon, Etsy, and eBay (2026)
Glimpse: Every marketplace has different rules. Amazon demands white backgrounds and zoomable pixels. Etsy prefers a 4:3 ratio. eBay bans text overlays. This guide gives you the exact 2026 specs for all three and a free tool to prep your photos instantly.
If you sell online, your photos are your sales pitch. You can't touch or try on a product online, so the customer relies 100% on your images. A blurry, small, or badly cropped photo is an instant "Do Not Buy" signal.
Worse, marketplaces like Amazon will actually **suppress** (hide) your listing if your main image doesn't meet their strict technical requirements.
Don't let a technicality kill your sales. Here is the definitive cheat sheet for 2026.
1. Amazon Image Requirements (The Strict One)
Amazon is the strictest platform. If your main image isn't perfect, your listing might get blocked.
- Dimensions: At least 1000 x 1000 pixels. This is the minimum requirement to enable the "Zoom" function. For the best quality, aim for 2000 x 2000 pixels.
- Aspect Ratio: 1:1 (Square).
- Background: Pure White (RGB 255,255,255). This is non-negotiable for the *main* image. Secondary images can have lifestyle backgrounds.
- File Format: JPEG (preferred), TIFF, or GIF.
2. Etsy Image Requirements (The Creative One)
Etsy is all about aesthetics. While they allow different shapes, getting the ratio wrong means your beautiful photo will be awkwardly cropped in the shop view.
- Dimensions: At least 2000 pixels wide.
- Aspect Ratio: 4:3 (Landscape). While you can upload other shapes, Etsy's thumbnails are displayed in a 4:3 ratio. If you upload a tall portrait image, the top and bottom will be chopped off in the search results.
- File Format: JPG, GIF, or PNG.
3. eBay Image Requirements (The Practical One)
eBay wants clarity. They have banned the old "borders and text" style to make the site look cleaner.
- Dimensions: Minimum 500 pixels on the longest side. Recommended: 1600 pixels.
- Aspect Ratio: Flexible, but consistent. We recommend sticking to 1:1 Square or 4:3 Landscape for a professional look.
- No Text/Borders: Like Amazon, eBay forbids adding text like "Free Shipping" or borders directly onto the image.
✅ The Universal Workflow for Marketplace Sellers
You likely sell on more than one platform. Here is the smartest workflow to create one "master" image that works everywhere, using our private tool EasyImageCR.in.
Step 1: Shoot for the "Master" Square
Take your photos with plenty of space around the product. Crop your "Master" image to a 1:1 Square. This works perfectly for Amazon, eBay, and Instagram.
Step 2: Resize for the Zoom (2000px)
Open EasyImageCR.in.
- Upload your cropped square master.
- In the "Width (px)" box, type 2000.
- Keep "Maintain Ratio" checked.
- This gives you a high-res file that satisfies Amazon's zoom requirement and Etsy's width recommendation.
Step 3: Convert & Compress
- Select JPEG as the format (it's the safest bet for all marketplaces).
- Set "Quality" to 90%.
- Click "Resize & Download".
Step 4: The "Remove Metadata" Bonus
If you are taking photos in your home studio, your camera might be embedding your GPS location into the file. Our tool automatically removes this hidden metadata by default, protecting your privacy.
Summary Table
| Platform | Min Size | Best Size | Aspect Ratio |
|---|---|---|---|
| Amazon | 1000px | 2000 x 2000 | 1:1 (Square) |
| Etsy | 2000px wide | 2700 x 2025 | 4:3 (Landscape) |
| eBay | 500px | 1600 x 1600 | 1:1 (Square) |
Optimizing your images isn't just about following rules—it's about selling more. Clear, high-quality, fast-loading photos give customers the confidence to click "Add to Cart."
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